The Problem

Broken Tracking

iOS updates, cookie deprecation, and ad blocker adoption have degraded tracking accuracy by 20-40%. Most brands are making decisions on bad data.

Attribution Black Box

Platform-reported ROAS is inflated. Google says one thing, Meta says another. Nobody knows which channel is actually driving revenue.

Vendor Lock-In

Bloated, expensive enterprise tools that do 20% of what you need at 200% of the cost. Switching is painful. Data portability is an afterthought.

Our Approach: Composable MarTech

Philosophy

Simple tools that don't lock you in and can easily be taken in or out.

We build modular data infrastructure where every component can be swapped independently. No monolithic platforms. No 18-month migrations. If a better tool emerges, you switch it — not your entire stack.

Data Collection Layer

Google Tag Manager (server-side & client-side)
Conversion APIs (Meta CAPI, TikTok, Google)
First-party event tracking
UTM architecture & governance
Cookie-resilient identity resolution

Analytics & Measurement

PostHog (product + web analytics)
GA4 (configured properly, not default)
Custom event taxonomy
Funnel & cohort analysis
Real-time dashboards

Attribution Engine

Multi-touch attribution modeling
First-touch, last-touch, linear, time-decay
Incrementality testing
Marketing mix modeling (MMM)
Cross-channel journey mapping

Data Infrastructure

CDP (Segment, RudderStack)
Data warehouse (BigQuery, Snowflake, Postgres)
Reverse ETL (warehouse → tools)
Data quality monitoring
Privacy & consent management

Service Lines

Service	What We Do	Typical Timeline
MarTech Stack Audit	Full assessment of current tracking, analytics, and attribution setup. Identify gaps, data loss, and quick wins.	3-5 days
Conversion API Setup	Server-side event tracking for Meta, Google, TikTok. Recover 20-40% of lost signal from iOS/cookie changes.	1-3 days
GTM Architecture	Clean-room GTM setup (server-side + client-side). Standardized event taxonomy. Data layer implementation.	1-2 weeks
Analytics Implementation	PostHog and/or GA4 configured for actual business questions. Custom events, funnels, cohorts, dashboards.	1-2 weeks
Attribution Modeling	Multi-touch attribution pipeline. Cross-channel journey mapping. Incrementality testing framework.	2-4 weeks
CDP Implementation	Customer data platform setup (Segment/RudderStack). Unified customer profiles. Audience syncing to ad platforms.	2-4 weeks
Data Warehouse	Central data warehouse for all marketing data. Automated pipelines. SQL-accessible for your team.	2-6 weeks
Email/SMS Deliverability	Sender reputation audit, warmup, authentication (DKIM/SPF/DMARC). Customer.io, Brevo, Klaviyo setup.	1-2 weeks
CRM Integration	Connect marketing data to CRM (HubSpot, Salesforce). Lead scoring. Attribution visibility in sales pipeline.	1-3 weeks

Engagement Tiers

Tier 1

Audit & Blueprint

Fixed Project Scope

Understand where you stand. Full assessment with actionable roadmap.

→ MarTech stack audit (tracking, analytics, attribution)
→ Data quality assessment
→ Quick wins identification
→ Prioritized implementation roadmap
→ Tool recommendations (vendor-neutral)
→ White-label PDF report

Timeline: 5-7 business days

Best for: Agencies wanting to upsell clients, brands needing a starting point

Tier Comparison

Capability	Audit	Implement	Retainer
MarTech Stack Audit	✓	✓	✓
Quick Wins Roadmap	✓	✓	✓
Conversion API Setup	—	✓	✓
Server-Side GTM	—	✓	✓
Analytics Implementation	—	✓	✓
Attribution Modeling	—	✓	✓
Custom Dashboards	—	✓	✓
Team Training	—	✓	✓
CDP Setup + Management	—	—	✓
Data Warehouse + Pipelines	—	—	✓
Monthly Attribution Reports	—	—	✓
Incrementality & MMM	—	—	✓
Email/SMS Deliverability	—	—	✓
CRM Integration	—	—	✓
Dedicated Slack + Weekly Sync	—	—	✓

Technology We Work With

Vendor-neutral. We recommend what's right for your business, not what pays us a referral fee.

Analytics & Tracking

Google Tag Manager PostHog GA4 Mixpanel Plausible

CDPs & Data Infrastructure

Segment RudderStack BigQuery Snowflake PostgreSQL

Ad Platforms (CAPI)

Meta CAPI Google Ads TikTok Events API LinkedIn CAPI Snapchat

Email, SMS & CRM

Customer.io Brevo Klaviyo HubSpot Salesforce

Platforms

Shopify WordPress Webflow Next.js Custom Apps

Why Autonomous

15 Years in Data & Analytics

From BI consulting at enterprise scale to building composable martech stacks for agencies. We've seen what works and what's a waste of money.

Composable, Not Monolithic

Every tool in your stack can be swapped independently. No lock-in. No 6-month migration projects. Your data stays yours.

White-Label Ready

For agencies: we operate under your brand. Your client relationship, your reporting, your name on the deliverable. We're invisible.

Speed

CAPI setup in 1-3 days. Full analytics implementation in 1-2 weeks. We move fast because we've built the playbooks already.

For Agencies: White-Label Partnership

The Pitch to Your Clients

"We've invested in dedicated measurement and attribution infrastructure so you can see exactly which dollars are driving revenue — not just platform-reported metrics."

You sell it. We build it. They never know we exist.

70-85%

Your Gross Margin

3-5 days

Audit Turnaround

1-3 days

CAPI Setup

How It Works

1

You Identify

Spot the opportunity in your client's tracking, attribution, or data stack. Or use our free audit as a lead magnet.

2

We Scope & Build

We scope the project, you approve the cost. We build it under your brand. Status updates to your PM.

3

You Deliver & Bill

Present the deliverable to your client. Bill at your rate. Keep 70-85% gross margin. We handle support.

Get Started

Free MarTech Stack Blueprint

We'll audit one property for free. You get a white-label report you can present to your client (or use internally). No strings attached.

Pricing provided via detailed SOW after discovery call.

rizwan@autonomoustech.ca

autonomoustech.ca