Canadian Expertise.
Pakistani Efficiency.
World-class Quality.
Digital Presence Proposal
February 2026
Digital Presence Proposal
February 2026
Problem
40 years of market leadership. DRAP enlisted. ISO 9001 certified. World-class principals. But your website tells a different story.
Reality
Competitors are going digital. The next generation of vets and procurement officers Google first. If they can't find you — or find an outdated site — they move on. Your offline reputation is not translating online.
Solution
A digital presence that matches your market position. Not loud. Not flashy. Authoritative. Like UM itself.
um.com.pk
| Status | Finding |
|---|---|
| Critical | No meta descriptions on any page |
| Critical | No keyword targeting strategy |
| Critical | No structured data (Schema.org) |
| High | 25 scripts + 29 CSS files — very slow load |
| High | No security headers configured |
| High | Empty product pages with no content |
| Medium | © 2020 — outdated footer |
| Medium | WordPress + Elementor — heavy stack |
| Medium | No Open Graph / social sharing tags |
| OK | SSL certificate active ✓ |
| OK | Sitemap present ✓ |
| OK | Robots.txt configured ✓ |
Detailed audit available on request.
Your current website was assessed against modern frontend design principles — layout, typography, visual hierarchy, responsiveness, and user experience.
No clear information hierarchy. All content has equal visual weight. Users cannot scan the page to find what they need. CTAs are buried. Product sections blend into each other with no visual separation.
Inconsistent font usage. No typographic scale. Body text readability is poor. Heading sizes don't establish clear hierarchy. Line heights and letter spacing are default WordPress/Elementor — not designed intentionally.
325 Elementor references loading on every page. The site technically has a viewport meta tag, but the experience on mobile is sluggish. Touch targets are too small. Navigation collapses poorly. Images are not optimized for mobile bandwidth.
The website does not reflect UM's market position. A 40-year industry leader should have a commanding digital presence. The current design feels template-driven — Elementor defaults, stock layouts, no custom design language. It doesn't match the authority of the brand.
25 JavaScript files and 29 CSS stylesheets on the homepage alone. Elementor loads its entire framework regardless of what's on the page. First meaningful paint is slow. This directly impacts user retention — 53% of mobile users leave if a page takes longer than 3 seconds.
Product pages lack imagery, descriptions, and specifications. In animal health, buyers need detailed product information — dosage, composition, species applicability. The current pages provide almost none of this. No comparison tools, no filtering, no search.
"Your website is the first impression for a new generation of buyers. Right now, it's telling a different story than the one UM has spent 40 years building."
A website that works as hard as your sales team.
Modern stack, not WordPress. Pages load in under 2 seconds.
Looks perfect on every device — phone, tablet, laptop.
Rank for Pakistan animal health searches. Be found first.
Individual pages with specs, imagery, and downloadable resources.
Showcase your 8 divisions and world-class principal partners.
Capture leads directly. Route to the right division automatically.
Know who visits, where they come from, what they view.
English and Urdu — reach every segment of your market.
We don't do one-size-fits-all. You choose what matters. We guide the journey.
We learn your business. Goals. Priorities. Stakeholder sessions with your team.
You see it before we build it. Present, feedback, refine. Nothing moves until you love it.
Development, content, SEO, testing. You review staging before anything goes live.
Analytics, monitoring, optimization. Blog & content strategy as a separate engagement.
Digital isn't a cost. It's measurable.
Know exactly where your traffic comes from and what they do.
Which channels actually drive real business — not just clicks.
Live visibility into website performance. No guesswork.
Connect web inquiries directly to your sales pipeline.
Founded by Canadian tech experts. Delivering from Pakistan.
AI. Automation. Analytics. Applications.
From Fortune 500s to market leaders.
Problem
Your website was built on WordPress with a page builder. It loads 25 scripts, renders slowly, and looks like every other template site in your industry. Visitors leave before they see what you actually offer.
Cost of Inaction
Every day that site stays live, you're losing credibility with buyers who expect a modern experience. Your competitors are upgrading. The gap between your offline reputation and your online presence is widening — and it's costing you deals you'll never even know about.
What We Build
Modern sites built on Next.js, React, or custom stacks. Not WordPress templates. Performance-first architecture. Every page designed with intent — layout, typography, whitespace. We handle design, development, content integration, and deployment. Your site works on every device, loads in under 2 seconds, and ranks.
Problem
You're invisible on Google. No meta descriptions, no keyword strategy, no structured data. When someone searches for what you sell, they find your competitors instead.
Cost of Inaction
SEO compounds. Every month you're not building authority, your competitors are. The longer you wait, the harder and more expensive it becomes to catch up. Meanwhile, thousands of potential buyers are searching — and clicking on someone else.
What We Build
Most agencies sell SEO as a mystery. We don't. Technical audit, keyword strategy, on-page optimization, schema markup, content recommendations. You see what we're doing and why. Monthly reporting with actual metrics — rankings, traffic, conversions. Not vanity numbers.
Problem
Your team spends hours on repetitive tasks — data entry, report generation, customer inquiries, document processing. It's manual, error-prone, and draining your most valuable resource: people.
Cost of Inaction
While you're doing things the old way, your competitors are automating. They're faster, leaner, and scaling without adding headcount. The gap isn't just efficiency — it's competitive survival.
What We Build
If your team is doing the same thing twice, it should be automated. We build AI-powered workflows — document processing, customer support bots, data extraction, intelligent routing. Custom solutions, not off-the-shelf tools rebranded.
Problem
You're making decisions based on gut feeling. You don't know which marketing channels work, which pages convert, or where you're losing visitors. You're spending money — but you can't measure what it's returning.
Cost of Inaction
Without data, you're flying blind. You keep investing in what feels right instead of what is right. Budgets get wasted on channels that don't convert while the ones that do get starved of resources.
What We Build
You can't improve what you can't measure. Custom dashboards, event tracking, conversion funnels, attribution modeling. We connect your website, CRM, and marketing channels into a single source of truth. Real-time visibility into what's working and what's not.
Problem
You've tried digital marketing before. Maybe boosted a few Facebook posts. Maybe ran some Google Ads. The results were underwhelming because there was no strategy behind it — just tactics without direction.
Cost of Inaction
Random acts of marketing burn budget and erode trust in digital as a channel. Your team starts believing "digital doesn't work for us" — when the real problem was never the channel. It was the approach.
What We Build
Strategy-first. We audit your market, identify opportunities, and build campaigns that actually convert. Social media management, content calendars, paid advertising (Google, Meta, LinkedIn). Performance-tracked, ROI-focused.
Problem
Your field teams rely on phone calls and WhatsApp. Your customers have no self-service portal. Internal tools are spreadsheets duct-taped together. The mobile experience for your stakeholders simply doesn't exist.
Cost of Inaction
Every manual process is a bottleneck. Every missed order because a rep couldn't check inventory in the field is lost revenue. Your competitors are putting tools in their teams' hands — literally. You're handing them a phone number.
What We Build
iOS and Android apps built natively or cross-platform. From field sales tools to customer portals to inventory management. We handle UX design, development, testing, and app store deployment. Ongoing maintenance included.
Problem
Your logo was made years ago. Your team uses different colors, fonts, and styles across presentations, packaging, and print. There's no brand guide. No consistency. Every touchpoint tells a slightly different story.
Cost of Inaction
Inconsistent branding erodes trust. When your packaging looks different from your website, which looks different from your trade show booth — buyers notice. It signals disorganization. For a company of your stature, that's unacceptable.
What We Build
Your brand is more than a logo. We build complete visual identity systems — logo, color palette, typography, iconography, brand guidelines document. Everything your team needs to present a consistent brand across every touchpoint.
Problem
You've been burned before. An agency built your site, handed over the keys, and vanished. When something breaks — and it always does — you're left scrambling to find someone who understands the codebase.
Cost of Inaction
An unmaintained website is a liability. Security vulnerabilities pile up. Performance degrades. Content goes stale. One day something critical breaks during a product launch or sales season — and nobody's there to fix it.
What We Build
We don't disappear after launch. Monthly retainers that cover: uptime monitoring, security patches, performance optimization, content updates, bug fixes, analytics review. You have a team on call, not a help desk ticket.
6–8 Weeks
To Be Discussed
